About Us
Welcome to Beach Baby, where style meets movement - for the beach and beyond!
Born from the belief that activewear shouldn’t make you choose between feeling cute and staying functional, Beach Baby is redefining what it means to dress for life in motion. We specialize in creating unique, stylish activewear in fun, seasonal colors designed to flatter every body type and every skin tone.
Our founder started Beach Baby after noticing a gap in the market — where functionality often meant sacrificing fashion, and fashion rarely delivered on performance. So, she set out to change that. With a background in both design and fitness, she crafted a brand that combines high-quality, versatile fabrics with thoughtful, custom-tailored designs.
At Beach Baby, every piece is made to move with you. Whether you're heading to a workout, running errands, or just vibing through your day, our collections are designed to keep up — and make you feel amazing while doing it. Our pieces hug in the right places, stretch in the right ways, and remain comfortable enough to wear all day long. Our mission is to help all women feel confident, cozy, and effortlessly cute.
Because at Beach Baby, we believe looking good and feeling good should go hand in hand — and every girl deserves both.
Our Story
What started as one girl’s mission to create girly activewear that felt right—bold, flattering, and built for real life—quickly turned into something bigger. Designed on the coast and inspired by the energy of beach days, gym sessions, and everything in between, our pieces are made to move with you and make you feel confident doing it.
Our mission is simple: to empower women to feel strong, feminine, confident, and effortlessly themselves—whether they’re breaking a sweat, catching a sunrise, or running errands in style. We believe activewear should fit your life, not the other way around.
Our core values are at the heart of everything we do:
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Confidence: We design with the belief that every woman deserves to feel strong, beautiful, and empowered in everything she wears.
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Function & Style: We don’t settle for choosing one. Our pieces are as functional as they are stylish, moving seamlessly from workout to everyday life.
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Community: We’re all about building a space where women can share, inspire, and support each other—because when women lift each other up, we all rise.
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Sustainability: We’re committed to using materials and practices that respect both the planet and the people who make our clothes.
What sets us apart from the competition? It’s simple: we’re not just another activewear brand. We’re a lifestyle. From the fabric that feels like a second skin to the designs that flatter and move with you, we create pieces that are made for real life—so you never have to choose between performance, style, and comfort. This isn’t just about looking good (though you will); it’s about feeling unstoppable.
Beach Baby is more than an outfit. It’s a way of life.
Meet the Founder
Katrina Bari
I’m KB, and I created Beach Baby in 2020 because I was born and raised on the beach and could never find activewear that really fit—my body, my personality, or my lifestyle. I wanted something that felt like me. What started as an at-home passion project during COVID quickly took off and became something so much bigger— a brand that so many girls didn’t just want, but needed. This isn’t just gym wear—it’s made for everyday life. For yoga, coffee runs, a workout, or relaxing at home.
Made for the beach, and beyond!
